driving strategic directions for restaurant chains

bj's beer cocktails

Craft beer is good.  Craft beer cocktails we found were very good.  Sometimes, even a craft beer ice cream float can be particularly delicious.  At a brand that leads the category in everything craft beer, we pushed the envelope with a full schedule of new craft beer cocktails mixing the appropriate spirits with special seasonal beers to truly provide unique experiences and flavors.  Pumpkin beer with a cinnamon sugared rim and Fireball Whisky and Wit beer with Milagro Tequila with peaches are just two examples.  Results drove record sales at BJ's Restaurant & Brewhouse with increased incidence of these annual seasonal beers.