driving strategic directions for restaurant chains
bj's beer cocktails
Craft beer is good. Craft beer cocktails we found were very good. Sometimes, even a craft beer ice cream float can be particularly delicious. At a brand that leads the category in everything craft beer, we pushed the envelope with a full schedule of new craft beer cocktails mixing the appropriate spirits with special seasonal beers to truly provide unique experiences and flavors. Pumpkin beer with a cinnamon sugared rim and Fireball Whisky and Wit beer with Milagro Tequila with peaches are just two examples. Results drove record sales at BJ's Restaurant & Brewhouse with increased incidence of these annual seasonal beers.