driving strategic directions for restaurant chains

BJ's Mobile App Launch

The launch for BJ's new mobile app in the casual dining space was truly revolutionary.  It would be the first in casual dining to offer the ability to Dine-In Order Ahead, Take Out, Mobile Pay and also the ability to get preferred status on the seating waitlist.  With a lot to explain, and being first to market to educate guests, we developed a consumer demo video and supporting marketing to clearly provide instruction and how it solved very irritating consumer pain points in going out to dine.

CLICK TO WATCH - BJ's App Consumer Demo Video