driving strategic directions for restaurant chains
BJ's Mobile App Launch
The launch for BJ's new mobile app in the casual dining space was truly revolutionary. It would be the first in casual dining to offer the ability to Dine-In Order Ahead, Take Out, Mobile Pay and also the ability to get preferred status on the seating waitlist. With a lot to explain, and being first to market to educate guests, we developed a consumer demo video and supporting marketing to clearly provide instruction and how it solved very irritating consumer pain points in going out to dine.