Star Wars Fast Food Empire TV Ad Attack - Flashback Friday From 1999

Star Wars The Force Awakens opens in theaters throughout the galaxy today as most socially conscious Earthlings know.  Here is a fun 1999 Flashback Friday direct Death Star hit on Taco Bell attacking their strategy of using movie promotions (Godzilla and Star Wars Episode 1) to drive transactions rather than good food.  Our founder Tim was head of marketing for Taco Time back then and received Best Television Campaign of the year from Nation's Restaurant News for this series of compare and contrast "challenger" commercials.  Remember, this was 1999 people so please excuse the VHS footage!