Today, the BrandTrip team left for Riyadh, Saudi Arabia to unveil a new brand that has been a year and a half in the making. A truly "blue-sky" project, our client Olayan simply asked us to develop for them a pizza brand that they could scale throughout the Middle East and possibly the world. The result is Turnstone Pizza that fulfills a large void in the marketplace and features a multi-revenue channel business model with a low build-out investment.
Turnstone Pizza will be the first wholly owned brand by Olayan. They are a current international franchisee of Burger King, Church's Chicken (Branded Texas Chicken in the Middle East), and Buffalo Wild Wings.
Ahead of us is a 19.5 hour flight on a single plane. It is the fifth longest flight in the world! We liken it to space travel!