Del Taco Promotes BrandTrip Partners Churro Dipper Shake Concept


This week, Del Taco launched a new Late Night Bites Menu that included their new Churro Dipper Shake.  This shake came out of a forward looking beverage strategy development project that BrandTrip Partners performed for Del Taco.  The combination of crunchy sweet and creamy sweet delivers an experience you can't find at any other quick service brand.

BrandTrip Partners CEO Tim Hackbardt Gives Insights On KFC Turnaround To QSR Magazine

As an expert on restaurant turnarounds, QSR Magazine reached out to our CEO Tim Hackbardt to provide insights on the positive momentum at KFC.  He comments on everything from Rob Lowe in a space suit to their historical struggle to have success at selling chicken sandwiches.


Join BrandTrip Partners CEO Tim Hackbardt in his efforts to support the Challenged Athletes Foundation as he takes on his own challenge to complete his first Ironman race.

"Each year I set a big goal to break down personal barriers and help an organization do some good. Then I commit to it and figure out how to get there," said Hackbardt.  "Last year it was all about climbing 10 of the most famous mountains of the Tour de France even though I hadn't owned a road bike in over 20 years. [Click here to view his 2016 Climbing France For CAF blog]  After training for six months, riding 3,353 miles, and climbing 313,207 feet I arrived in France.  I rode all 10 mountains completing 430 miles, and 64,313 feet of climbing, in eight days.  I also raised over $4,600 for Challenged Athletes Foundation.  I came up short on my goal of raising $10,000 for CAF, but a lot of good was accomplished with what were able to donate to their cause.

So, in 2017, what do you do to top riding 10 of the most famous mountains of the Tour de France?  Become an Ironman of course.  What barrier will we he overcoming?  At age 52 he does not know how to swim.  An important skill when you need to start the day with a 1.2 mile swim in a pack of a few hundred people in wetsuits and bright swim caps flailing their arms and legs in a large body of water.  He is betting that his fear, and anxiety, of drowning will turn into determination to avoid that negative outcome called death.  That being said, the decision has been made and money has been invested in an entry fee.  At his own cost he will attempt to swim 1.2 miles, cycle 56 miles, and run 13.1 miles on October 29th, 2017 in Austin, Texas at the 70.3 Ironman Austin.

To follow his training blog CLICK HERE

To follow his training facebook page CLICK HERE

Unfortunately, last year he did not reach his goal of raising $10,000 for Challenged Athletes Foundation. he came up short.  Since CAF was originally founded by the triathlon community, they are the natural choice and they continue to have more grant requests from their athletes than they have money to fulfill those requests. Thus, he has reset the start button at a goal of raising $10,000 through his new 2017 Ironman Austin challenge.

CAF athletes face even greater challenges overcoming physical disabilities and being able to afford the cost of equipment such as sports wheelchairs, handcycles, mono skis and sports prosthetics, and resources for training and competition expenses. Please join Tim in making a donation towards the $10,000 fundraising goal. You will provide individuals with physical challenges with the tools necessary to find success in sports — and in life.