We recently helped Pieology develop their marketing technology and big data strategy. That plan, of course, included launching a mobile app. As a way to organically build their user base, we developed this fun "Pass-It-On" friend influencer program which also coincided with their introduction of a new line of lemonades. Quite simply, anyone could "gift" any of their friends a free lemonade with no purchase necessary. A nice way to start the summer of 2018. Plus, they would receive 20 bonus points in their PieLife Rewards and be entered to win free pizza for a year!