Our team has been working with PIeology to develop a differentiating menu strategy that will redefine the fast-casual pizza segment and improve the Pieology business model. One of the first products of that strategy was introduced recently nationwide. The Pieology Cauliflower Crust offers guests a new option to eat their pizza and get their veggies too!
The brand we created for our Saudi Arabia client has added another location. The 4th Turnstone Pizza location opened in Riyadh this month with more units under construction. View the case study here> http://bit.ly/2qjjySV
We recently helped Pieology develop their marketing technology and big data strategy. That plan, of course, included launching a mobile app. As a way to organically build their user base, we developed this fun "Pass-It-On" friend influencer program which also coincided with their introduction of a new line of lemonades. Quite simply, anyone could "gift" any of their friends a free lemonade with no purchase necessary. A nice way to start the summer of 2018. Plus, they would receive 20 bonus points in their PieLife Rewards and be entered to win free pizza for a year!
The brand we created for our Saudi Arabia client continues to grow. The 3rd Turnstone Pizza location opened in Riyadh this month with more units under construction. View the case study here> http://bit.ly/2qjjySV
The brand we created for our Saudi Arabia client continues to grow. The 2nd Turnstone Pizza location opened in Riyadh this month with more units under construction. View the case study here> http://bit.ly/2qjjySV
Today, the BrandTrip team left for Riyadh, Saudi Arabia to unveil a new brand that has been a year and a half in the making. A truly "blue-sky" project, our client Olayan simply asked us to develop for them a pizza brand that they could scale throughout the Middle East and possibly the world. The result is Turnstone Pizza that fulfills a large void in the marketplace and features a multi-revenue channel business model with a low build-out investment.
Turnstone Pizza will be the first wholly owned brand by Olayan. They are a current international franchisee of Burger King, Church's Chicken (Branded Texas Chicken in the Middle East), and Buffalo Wild Wings.
Ahead of us is a 19.5 hour flight on a single plane. It is the fifth longest flight in the world! We liken it to space travel!