driving strategic directions for restaurant chains
del taco breakfast tacos
Looking to expand their sales, we were contracted by Del Taco to explore their dayparts for opportunities for growth. Del Taco had served breakfast for many years, however had not promoted breakfast in a very long time. Identifying a national culinary trend toward small breakfast bites, and especially breakfast tacos, we helped them develop a supporting strategy and the products to match. Results in the daypart were significant and helped achieve record sales for the brand.