driving strategic directions for restaurant chains
farmer boys radio campaign
Our work for Farmer Boys was about as deep as you could get and it produced their first same-store sales increases in three years. Not only was it successful to the bottom line, but we also received Best Radio Campaign from Nation's Restaurant News and the Best of Everything Menu Innovation Award from Restaurant Business for the creation of Farmer Boys Breakfast Go Bowls. Through our total immersion, we were able to weave a single voice through the entire fabric of the brand. Additional duties included consumer research, menu engineering, menu design, packaging design and new product development that also featured new salads, scratch Southern fried chicken and chicken sandwiches.