driving strategic directions for restaurant chains

wolfgang puck express re-imaging

Wolfgang Puck Gourmet Express was executing their concept similar to their namesake.  The only difference in their branding was the slightly altered logo.  With the logos almost identical, and the use of white text over brown exactly the same, there was no differentiation between the two brands.  We brought these executions to them using photography for the first time in the history of the brand and also delivered a brand voice always supported by the iconic chef himself.