driving strategic directions for restaurant chains

yoshinoya merchandising

The development of the Yoshinoya merchandising materials drove home their fun personality and conscious efforts to deliver the consumer incredible flavors and value for the money.  Show the incredible portions, make the price simple to understand, together they show the value and deliver it all with bright fun graphics you can read a mile away.  Results reversed years of negative same store sales with no other significant change in marketing or advertising strategies by the brand.